New Dynamics of corporate interactions
Article Published in Times of India - Bangalore.
Corporate blogging is now used as a tool to give organizations a personal and humane touch, rather than being a sales and marketing medium.
Arif and Ali Vakil don’t run the best known real estate business in India’s Silicon Valley. But the Vakil brothers believe that they enjoy an enviably positive reputaion among their peers in the business and it’s all through their blog. “Be it an excellent green building by Biodiversity Conservation India ( BCIL ) or innovative practices like Prestige giving its customers a welcome gift, we’ve always been open to praise steps taken by our competitors in our blog. ” says Arif Vakil.
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